Cultural Barriers to Business Negotiation- continue page 8 In this case, Xiao Li started learning some knowledge about western culture when he know he need to entertain them. He try his best to follow the western country's customs. But the negotiators do the same also, they also follow the Chinese customs. That is why a new difference occurred, i.e. exchange of cultural differences [10]. In China, we promote a harmonious society nation widely, starting form a small family to a whole society. However, the meaning of harmony in China is quite broad. An important feature of the Chinese people we can found is in communication both sides should keep a harmonious and friendly atmosphere and a good interpersonal relationship. Therefore, in order to avoid conflict, Chinese people will concern the feelings of customers. In contrast, westerners are more straightforward. But as Chinese and westerners have more and more business contacts, to avoid cultural conflict, westerners also begin to learn and understand Chinese culture. Both sides are considering to the feelings of others, thus led to the exchange of cultural differences.