Could you paraphrase please?
I have to render a paragraph from English into Russian, but it's rather sophisticated. Could you please paraphrase it in simpler words so I can get the meaning? The paragraph I need is imarked, the rest of the article is just for you to understand it in the context.
Swedish furniture manufacturer IKEA has long been known for its unique approach to naming products, using Scandinavian words and place names instead of serial numbers and product codes. However, if the company had acted with less foresight, that unconventional naming system could have become a problem in Thailand. As The Wall Street Journal reports, IKEA’s “Redalen” bed and their “Jättebra” plant pot both carry some rather unbecoming connotations when spoken in Thai.
>>>However, unlike other companies who inadvertently end up putting their proverbial feet in their proverbial mouths, IKEA dealt with the problem the right way…by fixing it before they opened their store in Bangkok last year.<<<
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Corrections · 4
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Could you paraphrase please?
>>>However, unlike other companies who inadvertently end up putting their proverbial feet in their proverbial mouths embarrassing themselves, IKEA dealt with the problem the right way…by fixing it (changing the potentially offensive names) before they opened their store in Bangkok last year.<<<
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Thank you very much! Helpful!
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I think you can't get the meaning of "put feet in mouth": the paragraph you marked just tells that other companies have done things that go against themselves while IKEA changed the name of its products to start up a store in Thailand
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