My Job and Rugby

Last weekend we made a mascot character for my client's rugby team.
Normally a strong looking character is the most desirable, but the one we created is kind of cute 
because our client wants women and children to become interested in the team. Also, the client wants them to become more familiar with rugby. As rugby is still a minor sport in Japan, they want to spread the sport of "rugby" throughout Japan by 2019, which is when the Rugby World Cup will take place in Japan.
We launched a teaser page for the team's fan club on the same day. It is a simple site that just asks for visitors to pre-register as members before the official fan club site is launched in August.
New members will have the chance to win a rugby uniform with the team players' autographs.

Great job! 

My job and rugby

Last weekend we made public a mascot character of my client's rugby team.
Normally a strong looking character is desirable, but the one we created is a kind of cute.
Because our client has been wanting children and women to become like it. Also the client wants them to feel familiar with rugby. As rugby is still a minor sport in Japan, they want to spread a the sport "rugby" more around in Japan by 2019 when the rugby world cup takes place in Japan.
We launched a teaser page of the team's fan club on the same day. It is a simple site just to ask for a member pre-registration until the official fan club site will be launched in August.
New members have the chance to win a rugby uniform with team players autographs.

面白そう!! :)