Ecommerce Article (this is my work, will be glad if someone can review this) My side job is writing article for a website. This is one of them. I only post half of it, though and this is the original version - have not been edited by the editor. It's an online store review. Just ignore the marketing things. lol. Enjoy! - - - - - Opening a brick and mortar store is always risky for people who do not have experiences in trading. That is why making an online store can be a great choice to start a business for a first-timer. This is exactly what makes Aza Azizun decided to open her online store first. “The rapid growth of online business of late motivated me to start my own store. However, I am an employee. It is impossible to give my full time and mind to the business, that’s why online store is a perfect choice for me,” said Aza. Aza devoted all her thoughts to make her online store. She thoroughly thought of the kind of brand image that she wants to project to the customers. Knowing that everyone, especially women, yearns for beautiful and high quality stuff, she decided to make a store that offers what every fashionista covets: handbags, wallets, accessories and more. However, she also knows that a lot of people are on budget. Keeping this in mind as well as driven by passion, she strives to source for trendy and fashionable stuff at reasonable prices, without compromising quality. “This would give our customers the avenue to enjoy finer little things in life without breaking the wallet,” said Aza. After deciding the store concept, they started their merchandising process where we carefully select the kind of designs that we believe in, and price the products. “It is a complicated process yet fun. Once this was done, I started building the online store based on our brand image in mind, with a little touch of our personality here and there,” said Aza. As a first-timer, Aza found that finding the most suitable ecommerce platform that could meet their needs, without much knowledge in this area is the hardest challenge that she has ever faced. “I had to spend quite a bit of time researching online, on social media network and even on Youtube. I did come across other ecommerce platforms, but I was intrigued by how beautiful other online stores that use Shopify as the ecommerce platform. So I went for the free trial that Shopify offers. Surprisingly, uploading the product photos and descriptions are super easy!” said Aza. - - - - - I'm sorry my English is not good, I'm still learning :)