Proposal Letter

The goal or reason for this proposal is to suggest a convenient catering company for our new student cafe in our college. The final decision is going to be between two companies, Stradfood and Jacksons. After analysing the services that each company offers, I made my decision based on the following key points:

Scheduling and Availability:
The scheduling of both companies offer reasonable availability. Jacksons opens earlier than Stradfood, making it stand out from among the choices. Jacksons opens at seven am for drinks and snacks whereas Stradfood only opens at eight am.

Value and Quality:
Regarding to price-quality ratio, Jacksons has greater prices and is more competitive than Stradfood. However, low prices doesn't guarantee great quality. Stradfood, on the contrary, has higher prices that aren't much different than the prices of Jacksons, but the services of Stradfood are clearly better. The services of Stradfood is faster (it doesnt take a long time to cook), and their food is very delicious. Not to mention that the food seems better than Jacksons. Besides they have more options to choose from.

Advantages for students: 
Basically, the availability and costs should be the most sufficient characteristics for a catering company. Nevertheless, Stradfood provides the option to leave with the food (like going through a drive-thru), which is more important for the customer. They also offer part time job opportunities for students. The extra income that is earned could be essential for those with financial troubles.
It would also be necessary to add Jacksons offer also with their service of international food. Their service is where you have a menu with reduced prices from different countries once a week. I consider it as an innovative idea that could help with the integration of our incoming students among whom there is a large percentage of foreigners.

As a conclusion, both Stradfood and Jacksons offer an excellent service that make things convenient in all aspects. According to my personal opinion, Stradfood is the better option, not only because of their services, but also because of the extra advandages that they provide for all of the students. With all of this being said I hope that I have been able to convince someone to see why Stradfood is the better option.