ADVERTISING

ADVERTISING

Product placement is an advertising promotion consisting of the inclusion of a product, service or brand within a program or film, for instance. This product is usually shown, mentioned or used by actors and presenters.

There is no doubt, that this subtle way to advertise a product is much more effective than traditional advertising methods due to the subtlety that encourages viewers to consume a product without being aware of influence they had been received.  subjected to
 
 

In Spain, the most frequent strategy is to introduce products on TV series (maybe the most viewed of the TV programmes offered in Spain). As I was expected, Spanish television channels go for prefer to broadcast of familiarity (I have never heard of familiarity series. Do you mean family?) series, in which most of members can be identified. Therefore, the decisions a character makes rub off on the viewer’s behaviour. (british english is behaviour, american english is behavior)

On the one hand, over the last 5 years, Telecinco has emitted transmitted a TV show called “Los Serrano”, which showed a flawless family eating every day a delicious breakfast every day with a lot of products on the table. On the other hand, Television uses (break of news)(i don't understand this - perhaps you mean ads) to display a new product, commonly with a thin pretty girl eating or recommending it.



It is difficult to avoid endless adverts that have no influence on you. Likewise, it would be harmful to follow all the influences suggestions that we have been had made throughout many years. As a consequence, we certainly will waste money buying unnecessary products.

Indeed, television channels are believed to have received money from the brands they promote. An embarrassment is It is embarrassing that this way really works with us!