TOEFL, integrated writing task, 1 Some people believe appearances of the professors on TV to be of a great benefit for professors themselves (as normally they have a possibility to share their knowledges only with academic community on university campus or with a help of publications, and these television appearences serve to help professors to share the ideas with a much wider audience), for their universities (since it improves the reputation of the university the professor works for) and also for the general public (because it learns something new from the respective and reliable person). But it’s not really that beneficial as it seems to be, since it takes a lot of time for professor to take part on TV programs, the time, that could be spend for researches. That is also not good for his university and students, when he is not on campus. There is also no respect for this professor in the academic environment, because TV programs are considered not to be serious, they are only for entertainment, for after-dinner-public something serious is not expected. In conclusion, it will be harder for professor to receive money for researches, to public works in the serious academic journals after the appearance on TV. That’s why professors not only gain nothing from the participation in TV programs, but it can cause even more harm than good.