Something i wrote about Google. The whole article is too long, this time i just post the first part. Corrections are Welcome ! The “Google” You May Never Know Before 09-25-2010 When I ask you to make a brief introduction about NBA, if you were a ball blind, what will you do when nobody could help you? I am sure that most of your guys will start up your PC, get access to the Internet, and then find the search engine. Now, here comes the problem, what kind of search engine will you choose from those several engines? “Absolutely, Google” You might say. Obviously, Google Corporation, today, has such a big and strong customer foundation. You might ask “why? why Google is so dominant in the Internet searching area?” Yep! That’s what I’m going to talk about in this article. In the next paragraphs, I will explain why Google can be so strong and dominant by showing you an “Internal Google” and an “External Google” that you may never hear before. Now let’s start from the “External Google” first. The External Google 1). Satisfy your target customers’ needs Of course, Google’s customers are all of the people who surf the Internet. Because almost everyone uses search engine while he or she surfs the net. Then, what do customers need when they are searching something? Different people may have different needs. However, the following three are the most important things the customers need. i. Searching speed Nobody wants to wait more then even 10 seconds for the results coming out. So, the speed seems important for a search engine. Fortunately, almost no search engine will lose their customers on speed issues. That means, the speed of those searching engines are almost the same. No matter you use Google, Bing, Baidu, Yahoo, etc. ii. Quality of results This might be the one which the search engine corporations focus on mostly. No matter how fast your searching speed is, however, perhaps you can’t provide the useful results that they need, they will consider your product just as rubbish, and maybe they won’t try it again. Of course, Google knows this. As a result of that, you can find out each time you enter your key words into different search engines, Google is always the one who provides you the most quantity of results, and you can choose useful ones among those results. While, Baidu, Yahoo or Bing just can provide a limited results. This is a very reason why people would rather choose Google. iii: Security of results Another one reason should be the security of the searching results. As we know, The Internet is not a completely safe world. You might face virus or spy-wares while you are surfing the net. So, that’s why you need to install anti-virus and firewall on your PC. At the same time, Google can provides you a relative safe searching mode if you turn on the “Safe searching filtering” function on “search settings” button in the front page of Google. What’s more, I made this a comparison with other several engines. The results show me that “Bing” just has quite simple setting on security issue while “Baidu” and “Yahoo” don’t have anything at all. 2). Keeping providing outstanding services not only search engine Today, Google’s current areas of business include Search Engine, Web browser, Web video, Web Maps, Operating System on PC and Phone, Photos manager, E-mail, Input software, etc. As you can see from those products above, Google is keeping providing excellent services for its users. For example, the web browser named “Google Chrome”. Chrome is really a competitive product in browser area. No matter its speed of loading images and website, or its security and extensions functions, they are all outstanding. I am pretty sure that it won’t be left behind by IE or Firefox. Another good instance is “Google Maps”. I believe that most you guys have tried it before. Through Google Maps, you can search out every single corner of the world you want. It is really convenient for those people who are on a travelling or vacation in an unfamiliar place. What’s more, you can even install Google Maps on your cell phones, of course free, and that means you can take the whole world in your small pocket, amazing, isn’t it? So, from all those above, I have showed you what kind of impression the Google leave to its users, and how dose it keep moving on a road which attend to give more good and convenient services to its customers. This is what I call “The External Google”. Google Corporation has such grate achievement today, not only for its external side, but also because of “The Internal Google’