shopping on line According to the statistics, the total trading volume of e-commerce in China has reached seven trillion yuan, with an increase of 46.4% compared with the same period of the previous year. It has become a great challenge for the traditional merchandise industry in the market share after witnessing what the e-commerce has achieved. More and more people are apt to shop on line , which means that when there is no great changes in the short term, there will be customers losses for the traditional retailors. Insiders claimed that in recent years, the sales slump are goods which are convenient for the buyers to purchase line, such as the household appliances, IT products, textiles even the luxuries.