"Need success? I need Spain" I found out today the way Spain is "sold" abroad. The question here is that, as any other nation in the world, my country tries to get more investment and improve the export rate of the national products. And there is a way to do it: it's called "place marketing" or "nation branding". "Need success? I need Spain" is the slogan of the Spanish campaign. The point is to take some advantage of the great performance of the national team in this summer's Football World Cup. Ideas such as teamwork, beauty and passion are related to the football team as well as the nation in concepts like planning, design and excellence. I really like all this new idea of the brand nation, along with all the feelings and emotions that are required to success in this issue.