Valentine's Day and Double Seventh Day Ⅲ.The Different Cultural Backgrounds of the Two Festivals 3.1 The Cultural Background of The Western Valentine's Day The western valentine's day comes from Christianity, its expression is individual citizens to pursue good love and express love make public, emphasis on real life, enjoy the carnival, full of strong humanism and religious color. Valentine's day fully comply with westerners to individualism as the center of the value concept, pay attention to individual citizens development and meet the needs of individuals humanistic philosophy. 3.2 The Cultural Background of The Double Seventh Festival The Double Seventh Festival no matter from the form to the nature, is all for the Confucian ethics said support family system and service, with the hundred schools of thought a school culture, contains rich ethical culture, and has strong moral connotation, lack of recreation opportunity, lack of secular needed entertainment colour and western compared to valentine's day. Based on agricultural economy on the basis of the family system is based on Chinese traditional culture of the social structure. Therefore, the Tanabata love outstanding "family" concept, the emphasis is the family harmony happy.