Corrections · 8
Quite a strange first entry... :) [a question about prices in the USA]
Usually people write here something like "Hi, I'm Alexander and I want to learn English" as a first note here. But, I've already written all that in my profile. :)
I listen to FreeTalkLive a lot (a nice way to learn language live), and sometimes in their advertisements I hear,
"Prices are so low, we can't advertise them." What does that mean? Is that some kind of spiel like "Sale!" or "Акция!" (in Russian)? How can it be that in my own business I can't say the price to customers?
PS. Answers and corrections are greatly appreciated!
No worries! I did a little research to confirm my suspicions. Yes, it is some gimmicky spiel or catchphrase that businesses throw around to entice would-be customers to call and ask the price.
The other factor is that manufacturers do often set a recommended retail price (RRP), not the merchant. So in a legal sense, the merchant can't (ie. is not allowed to) advertise a lower price, because that would undercut the manufacturer, as well as other dealers of the same product. The advertiser could be sued (apparently).
A lengthier phrase I've found is, "Prices so low, we can't legally advertise them on air or in print!"
In general, if you can't imagine a manufacturer setting the price (eg. it's the seller's own product), then you can be sure they're talking a load of bulldust. :)
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