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quite strange first entry :) [question on prices in USA] Usually people write here something like "Hi, I'm Alexander and I want to learn English" as a first note. But I've already written all that in my profile :) I listen to FreeTalkLive a lot (a nice way to learn live language), and sometimes in their advertisements I hear "prices are so low, we can't advertise them". What does it mean? Is that some kind of trick like "Sale!" or "Акция!" (in Russian)? How can it be that in my own business I can't say the price to customers? PS Answers and corrections are greatly appreciated!

Corrections · 8

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Quite a strange first entry... :) [a question about prices in the USA]

Usually people write here something like "Hi, I'm Alexander and I want to learn English" as a first note here. But, I've already written all that in my profile. :)

I listen to FreeTalkLive a lot (a nice way to learn language live), and sometimes in their advertisements I hear, 

"Prices are so low, we can't advertise them." What does that mean? Is that some kind of spiel like "Sale!" or "Акция!" (in Russian)? How can it be that in my own business I can't say the price to customers?

PS. Answers and corrections are greatly appreciated!

 

No worries!  I did a little research to confirm my suspicions.  Yes, it is some gimmicky spiel or catchphrase that businesses throw around to entice would-be customers to call and ask the price.

 

The other factor is that manufacturers do often set a recommended retail price (RRP), not the merchant.  So in a legal sense, the merchant can't (ie. is not allowed to) advertise a lower price, because that would undercut the manufacturer, as well as other dealers of the same product.  The advertiser could be sued (apparently).

 

A lengthier phrase I've found is, "Prices so low, we can't legally advertise them on air or in print!"

 

In general, if you can't imagine a manufacturer setting the price (eg. it's the seller's own product), then you can be sure they're talking a load of bulldust. :)

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At least, that is the implication-- they are implying that the prices are good enough to be a secret, if that makes sense.
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What this means is that if they advertise the prices for the sale, everyone will rush to the stores to buy all their goods, and they will have none left. :P
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How do you access the program Alex?
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Perhaps they are willing to lower the price for cash?

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