Advertisements There are many reasons why advertisements aimed at children should be regulated. One argument is that the things advertised may be bad for them. Young children cannot see the difference between advertisements and ordinary television programmes. Keeping in with their peer group is more important at that age, while older children may not understand or care about the purpose of the advertisements. Advertising may also influence children to persuade their parents to buy things they do not need or cannot afford. It seems wrong that advertisers are taking advantage of children's naivety in order to make money. Marketing managers are aware of this. Thus, giving away Kung Fu Panda or Power Puff Girls collectible toys in packets of fast foods, cereal or crisps will ensure that sales of their products will go through the roof.