Ways of increasing creativity Capture The fleeting A good idea is like a rabbit . it runs by so fast .sometimes you see only its ears or tail . To captur it , you must be ready .Creative peoplr are always ready to act .--possibly the only difference between us and them . In a letter to a friend in 1821 ,ludwing van beethoven wrote about thinking of a beautiful tune while half asleep in a carriage :《but scarcely did a awake when away flew the tune and i could not recall any part of it .》Fortunately ,for beethoven and for us ,the next day in the samew caaiage , the tune returned to him and he cuptured it in writing . when a good idea comes your way , writ it down --on your arm if necessary .Note evry idea will have value but capture it first evaluate later .