The memorable advertisement that I like The advertisement of Nescafe with the song "Nescafe Open up" was appeared a long time ago but it still sticks into my mind because of the lyrics of that song. "You can be rich with no money to spend..." - these lyrics motivate me a lot and it helps me much in some tough times. When I feel down, I just turn on that song and sing with the lyrics. I think the lyrics are so easy to sing along with, so it will make a memorable moment for each person and naturally, the product will stick to the audience. Besides the motivation, the song also encourages to open minds, open eyes, and open thoughts so we can achieve a lot of things that we want to achieve. I think this is also good advice for personal development skills.