Students Pursuit for Famous Brands Currently, there exists a phenomenon that a greet many of university students are fond of pursuit for famous brands.There has been in the limelight and has caused wide concern. What are the specific reasons for the phenomenon? I deem that the reasons of this issue mainly lie in the following aspects. Firstly, the main reasons is pursuit of fashion . Secondly, quit a few students like to compare with other's clothes. Last but not lest， too many students have the psychology of comparing. They care about whether their classmates have the clothes instead of whether they like it or not. In my opinions, I don't think the thing that pursuit for famous brands is wrong. Many brands are really comfortable to wear. But a lot of times, you have to consider your financial situation and whether you like this clothes or not.