Why chinese people like buy luxury goods?
For many young chinese, traditional is back in vogue: China's sizzling economic grownth in recent years has given consumers a sudden lift in purchasing power, and the pride that's come with China's emergence as a big player in the global economy is creating a hunger for things that represent their roots.
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I like your comment about young Chinese proud of their own culture and therefore buying traditional Chinese brands. But what I see and read about is wealthy Chinese buying luxury European brands (at extravagant prices!): LV, Gucci, etc. Is this what you see living in China?
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Consumer society ...
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Everybody like luxury. Do you know the American dream? The people have this desire in the most countries, including Brazil - my contry and other emergening economy.
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That happens everywhere, not just mainland china. Social pressure had caused many to splurge their hard earn money on a hand bag just to get acceptance from their circle of friends.
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Why chinese people like to buy luxury goods?
For many young chinese, traditional is back in vogue: China's sizzling economic grownth in recent years has given consumers a sudden lift in purchasing power, and the pride that's come with China's emergence as a big player in the global economy is creating a hunger for things that represent their roots.
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