5 steps to define and deliver Community for your business During the +12 years I worked in the entertainment industry for a well-known global company, I heard countless times many of my colleagues, ranging from junior roles to C-levels, saying the word ‘community’ or “our community” in many ways and under different circumstances, but always using ‘community’ to refer to our entire ‘user base’. That’s an inaccurate use of the term ‘community’ as in essence, ‘community’ and ‘user base’ (or customer base) have a different meaning, even if the scope of your ‘user base’ may include your community as well. Your ‘user base’ are ALL your customers with whom, one way or another, many teams in your company will have a direct relationship with. From marketers trying to upselling them, to consumer specialist looking after their after-purchase experience, and so on. Your ‘community’ neither includes all your customers nor have many teams looking after it. Hence, if you have the word ‘community’ in your job title such as Community Manager, Community Lead, Head of Community, Director of Community, and so on; make sure to define “what does ‘community’ mean for your business?” and “how ‘community’ differs from ‘customers’ in your organisation?