CAE essay In modern society, science and technology have become so important that we could not imagine our current lives without them. Nevertheless, they are not given the importance they deserve among young people. In this essay, I will be discussing two approaches that should be taken in consideration: school science encouragement and advertising. Up to a point, we all have been taught science at school. However, who has never found a chemistry or physics class the most boring thing in the world? Well, it should not be like that. Schools must find another way to teach science. From my point of view, classes should have a more practical perspective. Making a chemical reaction in order to see how it works, is way better than learning it spectating a traditional master class. On the other hand, a supportive society in aspects like advertisements is also relevant to encourage young people to study science. Successful scientists are almost never shown on TV; either are given the relevance they should. Promoting science on TV is not that easy, though. An interview to an expert scientist about a very specific topic, could become very technical, and therefore, difficult to understand. To sum up, as I see it, raising awareness of the importance of science to make young people contemplate it as a possible career for their future, by changing the current teaching methods and making them feel excited at school, is a better way than promoting it on TV.