Factors considered by individuals when they choose a restaurant What is shown in the table chart reveals the factors considered by customers when they choose a restaurant. According to the diagram, the percentage of distinguishing feature accounting for the largest proportion, which is 36.3%. Next comes the statistic of service and the surroundings, occupying 26.8% and 23.8% correspondingly. In contrast, Price and others account for the insignificant proportion, which is 8.4% and 4.7% correspondingly. From the information given by the chart, it can be seen that the distinguishing feature, service and surroundings are the military factors considering by customers when they choose a restaurant. At least two fundamental causes contribute to this phenomenon. On the one hand, with the development of economy and society, individuals are becoming much more wealthy. Their cultural demands are increasing, which may well let them focus on something about their personal feelings more than the food the restaurant affording. On the other hand, a special restaurant where could offer them both good service and amusing environment is a good choice for a whole family or a group of friends to stay for a while as a wonderful family activity or an appointment. Taking all these factors into consideration, we may well predict that with the increase of individuals' cultural demands, the trend this chart had shown will keep growing in the forthcoming decades. It is always wiser and safer for restaurant owners to adjust their policies according to customers' requirements.