KimOhNo! "Kimono" was applied for trademark registration as underwear brand. Do you know "Kimono"? It's not gown. "Kimono" is Japanese traditional wear for both of male and female since over 1000 years ago. Though people who wearing kimono "everyday" is decreasing, but kimono is so important for Japanese people still now. They wear kimono in their special day for example wedding ceremony, funeral, celebration, and so on. I'm Japanese. I inherited special kimono for "Adult ceremony" from my mother when I became 20 years old. My mother also inherited that from her sister too. Many Japanese is proud of Kimono as Japanese traditional culture, and We love it. But, "Kimono" was applied for trademark registration as underwear brand in America from Kim Kardashian. That underwear has no connection whatsoever with real kimono. Because of her brand is so huge, not only problem in America, but also in the world. If that trademark application will passes, real kimono won't be able to sell as "Kimono" in America, and Japanese people won't be able to call their own traditional wear "Kimono" at public place in America. When I'll say that "I inherited special kimono for"Adult ceremony" from my mother when I became 20 years old.", non Japanese people will think I inherited "special under wear" for adult from my mother. This problem is featured in BBC news. Many people protested for that brand name. But she didn't listen to these opinion. She never has respect for Kimono culture. I think this action is an insult to Japanese culture. It's not only for Japanese problem. In future, your country's culture which so important and proud for you might treat in the same way from someone. Pleas know this problem. We should respect other country's culture and shouldn't use it only for our own benefit. Of course, Kimono is not only wearing for Japanese, but also non Japanese can wear and enjoy Kimono. I hope many people in the world know beautiful Japanese kimono.