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Vocabulary What does "spin a message" mean? I'd appreciate some help.

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Vocabulary

What does "spin a message" mean?
I'd appreciate some help.


It means to "shift" the tone the message.  Often by omitting information or adding emotional words.

Example:  

Sales are down 5% compared to last year.  (factual, neutral message)

Sales are down less than expected.   (positive spin)

Sales are worse than last year.  (negative spin)


Google search:  definition of spin a message

https://www.britannica.com/topic/political-spin

Political spin, in politics, the attempt to control or influence communication in order to deliver one's preferred message. Spin is a pejorative term often used in the context of public relations practitioners and political communicators.

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I am not sure. However, I asked Mr. google :) and I found that Spin can be a noun or verb. Spin is to make something turn around, such as "spin a coin." Therefore, I guess "spin a message" means lets see who will send the first message. Again, I am not sure.

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