Attention Economy The idea of an "attention economy ",named by Babson College professor and management consultant Thomas H.Davenport ，states that human attention ，not money，is the scare and valuable commodity .All those Super Bowl advertisers are paying for all that human attention .Times Square is such valuable real estate because it attracts so much attention. A tech company with millions of users can be worth billion of dollars, even if it doesn't make a dime in profit ，because of its attention -generating power.