Comment on the Television Commercial Directions 1/ I'm working in the Advertising, therefore, I often work on the television commercial (TVC) video. Today, the creative team present three content directions in front of the internal team before present in front of the client side. 2/ Because of the confidential, I would not describe how the directions are. Instead, I will write down my thoughts about each of them. This will help me to prepare for the case that my boss asks me how I feel on the directions. 3/ The first one, the idea is safe, the way to express the script is interesting as well. However, the English script sounds nice but the Vietnamese one is rugged. It doesn't sound natural. The content makes me feel the brand is not as humble as they are saying. 4/ The second one has the visual attracted and creative. It's new in Vietnam TVC. But, the script is not special. If we could revise the Vietnamese script a little bit more, this direction may be better. 5/ The last one, I think it is the best one. I like it the most. The script if is read short and fast, it may catch the audience's attention. I also like the tagline, it is: "Strong foundation, strong future". When I first read this tagline, it triggered me to think of the present. "Live now fully" to gain the bright, strong future. The Vietnamese young people, young family, they often think and worry about the future. They're often unclear what they should do to build the better future, build the rich and happy family for their partner and children. The tagline as if gave them an advice. Build your Now strong, then your future will be firm and strong. "You don't know what to do for the future? Start off by build the now strong, build the foundation strong! Then the future will be strong".