K-Pop Industry Nowadays, more and more people from different parts of the world are becoming intetested in everything connected with Korea - culture, traditions, cuisine, beauty products, fashion, koreans themselves, etc. Literally, korean pop music makes millions fall in love with it. But what is the cause of its worldwide success? Cute behaviour, pretty faces, cool songs, amazing dance moves?.. In my opinion, we witness the time when the eastern culture is spreading all over the world in formiddable steps. It tremendously differs from the western pop industry, including films, soap operas, music videos and TV programms. On the screen korean idols are shy, very cute, and sensitive. The love affairs in korean dramas are sincere and not vulgar. Maybe, the phenomenon of obsession with korean style is based on all these facts.