PTE essay-company reputation In this day and age, an ongoing debate about whether should companies only focus on promoting their goods by polishing their companies’ images or advertising more special offers and discounts has triggered a hot controversy. In my opinion, I believe that it is more important for a company to have a good reputation rather than just give more discounts to attract customers. One the one hand, it is widely acknowledged that big sales and discounts increase and create profits for a company. For instance, clients will purchase goods with a reasonable price, even the items are not very needed. In some special festivals, such as Esten and Chrismas days, companies generally offer special discounts and lower tags to attract both intentioned and unintentional buyer, in which these strategies are generally succeeding. On the other hand, remaining reputation is a long-term strategy for keeping regular customers and exploring markets. This is because people’s buying habits are strongly associated with the company’s reputation. In other words, building a steadfast relationship among customers by promising good qualities and reputation not only increase companies’ profits in a short run but remaining stable incomes in a long run. To summary, it may be true that offering special discounts will stimulate the company’s profits. However, with the statements that have been mentioned above, my conclusion is, therefore, the images of companies play a more important role than just promoting special sales.