Technology platform

BOSCH is trying to evolve a super-safe technology platform.

Bosh is one of the biggest multinationals in the world. It produces everything and specialists  (experts?) call it a “car-parts maker”. The symbol of “Made in Germany” prefers to be called “a supplier of technology and services” or “an Internet-of-things company”. Now, that society is in transition, it can be a cutting-edge tech company able to face the new requests of the market.
BOSCH’s answer to the evolving economy is to create a platform for safe-keeping data, putting privacy first.
BOSCH will be a top company in both hard and soft power.
In 2016, the German giant invested nearly €8bn in (invest in, spend on) research and development and in Renningen has newly opened a research lab. According to its CEO, Vormark Denner, the future of the company is in both the sectors of manufacturing and software technologies. Recently, the multinational has opened an IT-suite, a very useful platform (what is this?) and a cloud platform with an annexed data centre. This distinguishes the German company from its other competitors, like General Electric and Siemens, that are using services provided by Amazon instead. BOSCH’s new goal is to adopt a “3S” strategy (sensor, software and strategy) (is strategy really the third S?) to increase its hardware value by 2020 so that all its electrical products can access the internet. To realise this ambitious plan, the company has invested €1bn into the Dresden semiconductor plant. In addition, last year, they inaugurated (opened is  better) an Artificial-intelligence centre. The aim is to build products able to “think”. To maintain all of these cutting-edge projects it hosts over 100k TB per year. Christoph Peylo, chief of the AI center, asserted that maybe, in the future, products would need an update every 15 days.
BOSCH is not famous in the sharing economy. In fact, it is frequently described as too cost-sensitive and conservative. However, the company is making changes even in this field, dealing with Amazon, Tesla and the Chinese Apollo, for example. The only doubt remains its competitivity (ability to compete is better) with other cloud platforms, like Amazon's.
At the same time, BOSCH continues to improve its manufactured products, asserting that, even In an ultra-technology future, people will continue to buy and choose devices that are not shoddy and well made.