A business letter about internet marketing Hello! I have to write a business letter. Please help correct my sentences. May you suggest some helpful vocabulary for my case? Hello, Robert! Nice to meet you and I'll do my best for benefit of your project. As we discussed, your general goal is to increase awareness among people that your clinic Tusa is the only one that official and the rest websites with this name are intermediaries and agencies. We understand that you have to work with intermediaries and agencies because it's beneficial and all of them have an access to patient flow but in the long run it's more profitable when all those patients would go to you directly. And there are difficulties with intermediaries because some of them could be frauds. Some of them have a higher price than your official services and for patients, it would cost more expensive than it should be. Since you advertise your clinic Tusa in traditional advertising systems as Adwords and Direct there are several ways to promote in a hidden manner. It's called a content marketing. The idea of content marketing is to attract and retain customers by creating and curating relevant and valuable content. We could find websites about medicine in general and especially about medical treatment abroad, especially about Israel. Then we could publish series of articles about a level of professional care in Israel, unique technologies of operations and modern medical equipment there. But it has to be consistent - every week, every month or twice a week etc. You can also create an article about how to find a trustable clinic, what patients should pay attention to - official documents, licenses, certificates - where would be mentioned a name of your clinic. But there is a tricky part - you wouldn't be able to see an instant result. As SEO, content marketing is a long-term relationship. There might be no clicks on your website at all. But eventually, within a year or two, you might see some increase in direct traffic on your website. The second way to increase awareness of your brand is social media. It could be a page or group on Facebook, the content might be the same as for medical websites. In the ads we could publish some provocative and intriguing like "Have you ever heard about unique technologies of operations in Israel?" or "Interesting in medical treatment abroad? Be careful about intermediaries. Read why" etc. We could try and test one thing or another with a small budget, it's all about experimenting and test theories.