paper Today, contemporary art has gone from "drawing plane" to "screen plane" excessively, from "atomic world" to "bit world". With the maturity and perfection of new media technology, artists from all over the world use new media technology to create a lot of new visual effects, unique and characteristic new media devices. The development of science and technology, to promote the new media device art expression and rendering more rich, multi-dimensional way to show the new media device art colorful. When the rapid development of life and society, people have reached the material satisfaction, people also need to really correspond to the corresponding happiness and satisfaction. Nowadays, people tend to over-pursuit of material needs, and spiritual needs have not received sufficient satisfaction. The installation art requires an independent space exhibition environment, in the relative enclosed space, the audience can devote themselves to participate in the interaction, through a special emotional experience. These new types of immersive new media installation art and interesting ways of participating reflect today's demand for sensual pleasures that are emotional needs. The design of humanized new media device is of great significance to human emotion. Therefore, the designers began to pay attention to emotional design, emotional design of the product, art products tend to be more users of all ages. In his book "Design Psychology 3: Emotional Design", Donald A. Norman specifically explained various questions about emotional design. According to Donald A. Norman's analysis method, the new media device art and emotional design combined, in the instinct level, behavior level, reflection level analysis of new media device art design elements and performance techniques, as well as their audience in the emotional Experience on the impact. Analysis of the composition of the composition elements in the visual, auditory, olfactory, tactile, taste and behavior on the audience for emotional feedback, different forms of expression can evoke a different emotional experience. New media installation art is subjective, at the level of reflection, the audience's life experience and artistic experience are not nearly the same, the face of the same work, may produce different reflection and sentiment.