Doing business in China One of the keys aspect of doing business with the Chinese is the fact that business ethics and practices are strongly influenced by their traditional culture and constructs like human feelings, face, connections, good manners are all principles highly regarded in the Chinese modern society. Before signing a deal, the Chinese counterpart will evaluate your honesty, your politeness, your morality, your attitude and your goodwill. Therefore, understanding what the Chinese expect is vitally important to all who wish to deal with them.