the development of media With the advance in digital technology, the network new media have sprung up like mushrooms and gradually occupied people’s daily life. Nowadays, people can get almost whatever they want to know immediately by a quick click on the mouse (via internet or cellphones) instead of waiting for the TV shows. In addition, the network new media like weibo offer people an unparalleled channel to express their ideas about the public events and interact more actively with others who may be their acquaintances or strangers. Last but not the least, compared with the traditional media , the new media provide a massive amount of valued information with more multiple forms, such as video ,picture ,cartoon and so on, which has extremely satisfied our personal demand. However, the resources are still limited and now they have to buy the show copyright in order to gain more and more users, leading to the increase in advertisement revenue. Therefore, those new media need to cooperate with traditional TV media to realize the win-win situation. Moreover, the video websites should motivate more video uploading and try to create their own performances to strengthen the relationship with customers or attract more other persons. Of course we can’t deny the hard situation of modern people when their lives are overoccupied by news media. However, how can we ignore the developing world? With proper regulations and restrictions, people will find themselves firmly tied to news media, and that’s an everlasting trend.