culture conflicts in international business negotiation Since the practice of reform and opening up policy, China has established a more close relationship with the world in policy, economy, culture,etc. Joining to the WTO renders China more opportunities to communicate with other countries and establish international business relations in various spheres. However, in the long history every nation has developed its own culture and customary characters. Not knowing those characters of the other countries, there may be conflicts and even failure of the negotiation. Analysing the differences between western countries and China in culture and customs, finding the internal regular of two cultures can help the negotiators have a better understanding with each other and contribute to the success of the negotiation. There are many differences of the two cultures in time concept ,value orientation and life style. It is said that know your enemy as you know yourself and you can fight one hundred battles with no danger of defeat. Therefore, have a deep awareness of these differences will help negotiators to find countermeasures to negotiation and get mutual interests. Further more, a long and good relationship will be built between negotiators. It also will make a great contribution to build China into a democratic, prosperous, and civilized country.