Purchasing on the internet era. CAE exam. Writing part. Essay It is undoubtedly how the internet has reached such a level of importance for us. The invention of the internet in particular and the development of logistics and communication made in general, have redefined parts of our quotidian existence like shopping. Could this mean the end of traditional retail? Online purchasing has been embraced by costumers as very convenient way to shop. Not only does it help you to save time, but also it is a great way to find the best bargains. Through the internet we can easily compare a wide range of prices for the same article and find the most interesting option. Notwithstanding, the customer experience is more impersonal. The purchase is reduced to fill in a formulary in a virtual transaction and a few emails from the after-sales service. It also needs to be considered how shopping in high streets and shopping centres has become a leisure activity. The meaning of shopping in malls has evolved last decades. Shoppers feel relaxed with a full experience which includes eating out and watching a movie after trying new clothes. Even if we don’t buy anything, we would have a great time for leisure. All things considered, we can ensure that e-commerce will not replace traditional retail since e-commerce cannot supply the amusement and the variety of activities that traditional shopping gives to shoppers.