Cultural consecuences of globalisation. CAE exam - Essay It is undoubtedly that globalisation has turned our world into a global village. The development of the internet, communication and logistics have interconnected our world in such a way that all we are exposed to similar information and products. However, some critical voices are pointing out that the blending of cultures is vanishing the differences that make them unique. One of the most criticised aspects of globalization is the homogenisation of cultural taste. The largest corporations within the entertainment industry are based in the United States of America. This means that the international market of music and cinema is dominated by American productions while domestic productions are ignored. Global audiences are being heavily influenced up to the point that people are integrating some details like western fashion or leisure trends into their lives. Meanwhile, the world has noticed how local nationalisms are being reinforced by those who claim globalisation is a threat to national traditions. But is this truth? Actually, this globalized world enables popular culture to reach a worldwide audience. As a result, more people can appreciate what makes each country so special. Not only can this reduce prejudice against other cultures, but also to adopt their best values. To sum up, globalisation has brought us an incredible opportunity to meet different cultures and knock down preconceptions. But when it comes to speaking about entertainment, the terrible truth is that the massive influence of western culture in the entertainment industry is contributing to create a globally standardised market with little space for different cultural peculiarities.