Drunkorexia, a double threat to health. Drunkorexia, a double threat to health. Ever higher, ever further: a new mode of consumption of alcohol appeared in the United Kingdom: drunkorexia. After the binge drinking phenomenon which was to consume massive amounts of alcohol in a short time, the concept is now to starve and to replace the missing calories with alcohol. Is it due to a money problem? Not at all! This practice is twofold: first, as everyone knows, drinking while fasting multiplies the effects of alcohol. This makes people drunk faster. On the other hand, based on approximate nutritional knowledge, this method aims to stay slim . This practice was revealed by the British health insurance group Benenden through a poll showing that 43% of men and 35% of British women aged 18 to 24 are affected. It turns out that these young people are not very health conscious and their interest in calories is only superficial. They are subject to other people’s opinion and the diktat of thinness. But when asked what the nutritional recommendations for salt or fat are, few are able to answer correctly. Actually, while trying too hard to be thin, young people endanger their nutritional balance and their health trough excesses and deficiencies. As a matter of fact, excessive consumption of alcohol is undeniably a threat to public health and increases expenses related to health insurance and health care. In 2015, the binge drinking phenomenon has costed the NHS (British health system)about € 6 billion. Our member, Mutex, understood the seriousness of this stake. Thus, it works in partnership with Coiffure Vitalité on a national awareness campaign on alcohol. They will intervene in particular on the World Coiffure Beauté show, on September 11 and 12 (in which AG2R-la Mondiale will also participate through les Institutions de la Coiffure). On this occasion information kits about the risks of alcohol will be distributed. This action aims at preventing serious illness resulting from the consumption of this substance.