Instagram new icon

Today's entry is about an article I have read. It's about the new Instagram logo redesign. The redesign has made because they felt that their app has changed since 5 years ago when it introduced the video option was introduced. 40% of users watch videos on Instagram, so it's an important point. The change was made by asking to the employees what they remember if they don't see the Instagram icon. The majority mentioned the central circle, the viewfinder and the rainbow. Therefore, the new design embraces the rainbow with a gradient background and the central circle and the viewfinder with a simple, white and minimal structure.