Japanese Valentine's day and White day February 14th is Valentine’s Day in Japan. Japanese women give men chocolates to show your love. (NOT from men to women like other countries). Some give chocolat

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Yoshyi

Japanese Valentine's day and White day February 14th is Valentine’s Day in Japan. Japanese women give men chocolates to show your love. (NOT from men to women like other countries). Some give chocolates with their real love but others give them as a business, or as an obligation. We call it “GIRI Choco” in Japanese. The White day takes place on March 14th in Japan. It is a special day to give gifts back to women in return of Valentine’s Day. But the Japanese have some negative image partially. Because they are supposed to give it back on that day with obligation for “GIRI Choco”. Godiva Japan thinks White day should be more positive day for all Japanese people. They should give it to women to show your love and thankfulness whether they get chocolate from women on Valentine's day or not. So, their campaign message is “GODIVA NEW WHITE DAY”.

Corrections · 4

Japanese Valentine's day and White day

February 14th is Valentine’s Day in Japan. Japanese women give men chocolates to show their love. (NOT from men to women like other countries). Some give chocolates to show their real love but others give them as a business, or as an obligation. We call it “GIRI Choco” in Japanese.
The White day takes place on March 14th in Japan. It is a special day to give gifts back to women in return of Valentine’s Day.
But the Japanese partially have a negative image about this day, because they are supposed to give gifts back on that day with an obligation for “GIRI Choco”.
Godiva Japan thinks White day should be a more positive day for all Japanese people. The men should give gifts to women to show their love and thankfulness whether they get chocolate from women on Valentine's day or not.
So, their campaign message is “GODIVA NEW WHITE DAY”.

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