prejudice and society

According to a report from the New York Times, bringing awareness of bias and prejudice can lead to more bias and prejudice. The phenomenon is pretty simple: if people perceive that a certain bias is common or socially acceptable, they tend to stop refraining themselves from commiting prejudice. This finding is interesting because it shows us that living in society molds our way of thinking and seeing the world. Moral principles are social constructions of a determined society.