Cultural Barriers to Business Negotiation- continue page 9(a)
Negotiate with the Europeans
When negotiating with the Germans, pay attention to their characteristics of the stick to principles, their concept of time is very strong, their high work efficiency, we should make preparation in advance before negotiation, negotiation should be going in accordance with the agreed-upon standards and rules, normally they will not make change in the midway [13]. Once the contract is signed it cannot be changed. If you want to change it, it is likely to cause trade disputes.
When negotiating with the British, pay attention to their conservative and reserved personality, we should not easily talk about personal feelings with each other, we must do official business according to official principle. At the same time, pay attention to that the British often go back on their words, we should actively do a backup work in case of breach of promise, which will lead to huge losses.
Negotiate with the Arabians
Especially need to respect their teachings and customs, don't make irresponsible comments on their teachings. When shaking hands with them, bringing food for them, you shouldn’t use your left hand which they think is unclean. Because it is influenced by the patriarchal culture, gossip chatting shouldn’t relate to women's issues, you cannot send women as representatives of the business. There cannot has chess games when arranging entertainment activities, because if you will it means to attack their king, it is a misdemeanor. According to their social habits, before the start of negotiation, firstly invite them to drink a cup of coffee, passionately communicate with them on their favorite topics. By doing so you will gain trust and respect from them and you also can learn related information from it.
Conclusion
The influence of cultural barriers to international business negotiation is the most direct, the most far-reaching. As the arrival of global economic integration, the economic and trade activities is becoming more and more frequent, international business negotiation ability directly affects the result of the trade negotiations. To realize the differences between Chinese and western culture, and find out the cultural barriers affecting business negotiation which is caused by cultural differences. Only by this way can we know the real reason leading to misunderstanding or conflict with each other, finally we can find an effective communication method and grasp the direction and progress of the negotiation.
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