Cultural Barriers to Business Negotiation- page 9 Countermeasures to overcome cultural barriers in business negotiation Building correct idea of international business negotiations Cultural differences objectively exist in international business negotiations, only by holding a tolerance attitude can negotiator obtain success in the negotiations. Therefore, in cross-culture negotiations we should try to respect the cultural differences between each other. On this base, through a way of empathy, think problem from each other's point of view. Agreement concluded on this base will not only have mutual benefit between each other but also may establish a long-term relation of cooperation between two companies with different cultural backgrounds [11]. International business negotiators must set up the consciousness of cross-cultural negotiation, in the face of different negotiation styles, use corresponding negotiation skills, look at problems from the other party's perspective, adapt yourself to different negotiation styles. Preparation well before negotiation If negotiator wants to be in an active position during the negotiation, negotiator must make full preparations. Only after that can he flexibly response to the opponent, adapt himself to the changing circumstances and avoid big conflict during negotiation. Due to the international business negotiation involves a wide range, preparation work is so much, usually includes negotiator’s own situation analysis and his opponent’s; the members of the negotiation; the setting of negotiation target; simulating negotiation practicing when necessary. In the preparation process of negotiation, negotiator not only need to fully understand his own situation but also need a comprehensive understanding of his opponent. Know the enemy and know yourself and you can fight a hundred battles with no danger of defeat. Negotiator’s own circumstance analysis refers to the feasibility study of negotiate project. Understanding of opponent’s situation includes his ability, the policies, rules and regulations of his country, his ways of thinking, his customs and his personal background conditions, etc.