Cultural Barriers to Business Negotiation- continue page 7 Mr. Hawker Rove said: “ I don’t really understand why Chinese people always like to cling to such an agreement and they don’t see the external objective conditions are changing?” Whether a paper is important or objective conditions, they are also wasting of time to think about such silly question.” In the example above, after signing the “Jinbi agreement” start of a new round of negotiations, Sino-US were divided in understanding the problem of the negotiation at the beginning that lead to difficult to talk later. In addition, both sides treat “ Jinbi protocol were different. In Chinese negotiators who have collectivism thought background, “Jinbi protocol” is more important than the technology reform, market change and other issues. It is an immutable principle agreement, so the Chinese negotiators will emphasize both sides must stick to the principle agreement repeatedly. On the other hand, the U.S don’t do any commitment to sign such an agreement that believed that lack of any detailed rules, much less to perform any obligation and responsibilities. Business is business and should not pulled together with any subjective factors, so they will puzzled why the agreement plays so important role which is only a ceremonial that brings much trouble, even making the talks broke down even burst.