A non-business project (part1)

At the job interviews interviewers sometimes ask me about my «the most significant project» where I do my best as Business Analyst. I always describe one of my projects from the a previous jobs: about system implementation, business- processes reengineering, creating some useful features for top managers of or something like that. I usually focus on the profits that the companies have received made when my projects were successfully completed.
But yesterday, before falling asleep, I thought what if I will tell told them about the very efficient, but non-business related project, when I answer the answering on this question.
It was Several years ago, I was a member of the AnimalLiberty animal protection organization «AnimalLiberty», which we me and my friend had established with my friend. We were helping homeless animals, – move by moving them from the street to the a shelter or placed by placing them temporarily into the volunteers’ flats and tried trying to find them a home. We were constantly writing ads about them on our site, telling their stories, and asking for money in order to pay for their therapy treatment. The main problem which we faced to was the understanding that getting people to emphasize with us, and sponsored us, but they didn’t want to take the animal from the street to home. But However, we hadn’t didn't have enough temporary homes for all the animals we wanted to help. We had to do something…
We started to analyze what was the main reason was that people didn’t want to take our animals. After some discussion we’ve gotten found the answer. Our animals were not in their best shapes good condition– their fur wasn’t shiny after months of wanderings being on the streets, and it was a little bit scary for some people to take bid a big, ugly dog at home. People even couldn’t even imagine how beautiful dogs can be after a shower and grooming.
It was a big adventure for us but we initiated our Project called «New grooming is the start of a new Life in the a real family». We phoned a lot of grooming salons and asked them to take part in our Project. The most of them refused, but one accepted our offer. It was really the first step on the road to success. We had some friends in mass the media and would like wanted them making to make a video about this event. We wanted the whole city knew to know about this story.
Those of you who have a dog can confirm that just a few dogs like grooming, but most of them hates it. So, one of the most risky points of our mission was to choose the right dog. It wasn’t easy at all...