books, radio and television as social media Media for communication are varied and multiple, taking comics, theater, books, radio, television, films, phones, etc. as the basic form. Among them, books, radio, and television are three representatives, whose advantages and disadvantages will be discussed in this essay. Books have their origin of several thousand years in the history of human evolvement and ever since have taken the role of mainstream media. Thanks to its appearance, information is able to be successfully recorded and passed. However, what is written is by a certain person, whose views will definitely affect the objectiveness. Radios are the fruits of modern technology, whose history is much shorter than books. Ever since its advent, audio materials have been recorded to verify the truth, sound and voices are kept to vividly pass information as emotion, affection and environment. But still, they are biased and not sufficient. The invention of television solved that problem. Now we have sound and pictures all together to guarantee the truth and vividness and the audience can experience what is recorded or edited with both eyes and ears. What if we can use the rest of senses. Television, without doubt , is the most effective media among the three, transferring both audio and video information to offer the audience a better understanding of what is happening and leave them a bigger space to reflect.