Analysis on Intelligent-entertainment Programs in the Mainland of China Abstract: There is no doubt that intelligent-entertainment programs have gained great popularity among people for the past three years. The thesis analyzes the reasons why intelligent-entertainment programs are so popular in terms of social background, media environment and audience demands so that it proves that these programs meet the audience’s needs and enrich their life. However, this kind of programs is faced with lack of innovation, homogenization, irrationality of question-designing, simplification, and excessive entertainment. It is beneficial to analyze these problems and put forward corresponding development countermeasures, which is of practical and instructive significance to explore the development path of intelligent-entertainment programs.