a topic about advertisement (it's an essay written by myself, and the topic is from ielts test) Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree? (12.10.27) Nowadays, commercial advertisements can be seen in almost any mass media, such as newspapers, websites and televisions, which markedly promotes the sales of varieties of daily necessities. Admittedly, advertising is beneficial to not only a large number of industries, but also the ordinary customers to a great extent. While some people argue that advertisements assimilate their personalities due to the same information people get from advertisements. From my perspective, I disagree with this point of view. From the customers themselves, most people, especially adults, have their own individualities and unique aesthetical visions. Highly unlikely would they be manipulated by advertisements easily. In addition to preference, people will also consider the economic aspect. For instance, it is impossible for a student who is not working to purchase the same clothes or car as Bill Gates’. Beyond that, market segmentation can be another point to personalise all kinds of people. Generally, the market are divided into different specific segments, such as the market for children, males, females, students and people from all walks of life. Starkly, everyone has their own choices thanks to varieties of personalised advertisements. More than that, as the medium, mass media plays a crucial role in individualities. These days, people have access to advertisements anywhere. Some traditional mediums, such as newspapers and billboards, aim to the elders, and some new mediums such as smartphones, mainly aim to young people. The different mediums of advertising aim to different groups. As outlined above, no matter from which aspect (customer, merchant or mediums of advertising) it is impossible that advertisements would make people all want to do the same and look the same. On the contrary, advertisements provide us with different information by different ways.