Original advertisement
The document we are dealing with is a non-commercial advertisement of the road safety, it was done in no country for real and was released in September 2007.
So... this photo shows a parking spot around an imposing tree, a frightening tree, on the roadside . At the bottom is specified in white capital letters "RESERVED FOR DRUNK DRIVERS" as a catch phrase.
Thus we can conclude that it's a vivid illustration of the consequences of drinking and driving. Indeed we obviously cannot a normal car here without hitting the tree, This tree is actually a fateful symbol, a hint of the important amount of accidents due to drinking, that would be the first cause of mortality on road, or at least in France. They want to convey to the audience the message that we could end up in a tree if we drink too much before driving.
It's aimed at those who have the bad habit of drinking alcohol, I mean the alcoholics of course, and the young students or other people who just loves going partying at night.
Its goal is to deter people from hitting the road after drinking, at a party or a night club for example, and convince them to prefer stay overnight or call a taxi, ask somebody to take them back home, you see... if necessary.
At the end of the day, putting aside the shocking side our mind can create from all the car crashes in trees we could've heard of, the absurdity of the situation, that is to say to park one's car in a tree, makes it more humorous than fatalist to my mind, and that can be the reason why it's so effective, I think more than standard methods using scare tactics and featuring real accidents.
Thank you!
Search from various English teachers...
Corrections · 2
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Original advertisement - Hi! I've made corrections to the English and also where the tone could be more academic (I guess this is a college project?). Let me know if you have any questions...
The document [image] we are dealing with is a non-commercial advertisement of the [promoting] road safety, it was done in no country for real and [?? Are you saying 'unreleased'?] [which] was released in September 2007.
So... tThis photo shows an imposing tree in the middle of a parking spot on the roadside . At the bottom, in white capital letters, "RESERVED FOR DRUNK DRIVERS" as a is the catch phrase.
Thus we can conclude that it's a vivid illustration of the consequences of drinking and driving. Indeed we you obviously cannot park a normal car there without hitting the tree. This tree is actually a fateful symbol of the important significant amount of accidents that are due to drinking and driving, the first highest cause of mortality on the road, or at least in France. They want to convey to the audience the message that we you could end up in [hitting] a tree if we you drink too much before driving.
It's aimed at those who have the bad habit of drinking too much alcohol. I mean the not only alcoholics of course, and but the young students or other people who just loves going partying at night.
Its goal is to deter people from hitting the road after drinking, at a party or a night club, for example, and to convince them to prefer stay overnight, or call a taxi, [or] ask somebody to take them back home, you see... if necessary.
At the end of the day, putting aside the shocking side [way the image evokes in] our mind can create from all the car crashes into trees we could've [might have] heard of, the absurdity of the situation, that is to say to park one's car in a tree, [makes it more humorous than fatalist to my mind, and that] can [could] be the reason why it's so effective. I think it is more effective than the standard methods of using scare tactics and featuring real accidents.
[Also, maybe say it has a morbid humour or It is especially memorable because the image is so bizarre. Hope this helps]
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