Brand According to “American Marketing Association Dictionary”, “brand” can be defined as "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Young people nowadays are becoming more enthusiastic on pursuing goods with well-known brands. For instance, there are two coats in front of them, one is belong to a very famous brand, and the other is from a not famous brand. Young people who have the ability to afford the coat will be more incline toward the coat with a famous brand on it, even if both of the two coats have the similar fabrics and the same function of preventing the cold weather. Brand not only represents a simple symbol but it has derived many other meanings. For example, a white-collar will trend to wear clothes that can manifest their status or their trend toward fashion. Some students who are in favor of sports may choose some sport’s brands that are represented by their favorite sports’ star as a way to show their affection toward sports. Young girls who chase after fashion may choose brands that can distinguish them from the ones who show no interests in fashion. Different brands belong to different companies that have different mission to achieving their goals. Someone may keep buying the same products with the same brands, whereas others may continue trying to buy products with different brands in order to find the one that can work the best. This may because of their different personalities or lifestyles.