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Business English Exercise: Fill in the missing words Due to popular demand (well, not really)...here's another Business English Exercise for you. This one is about Heineken. You need to choose which word best fits into the gap. If you want to make it easier, the words to choose from are right down the bottom. Answers in a few days. Good luck. Phil Heineken is one of the world’s most ____________ brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a ____________ to introduce a ‘beer ____________’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to ____________ one of the world’s leading consumer and ____________ brands for more than 130 years. It confronts ____________ the challenges in many of our markets to deliver ____________ profit growth, but also focuses on building the long-____________ future of our brands and business.” Heineken is one of the world’s leading brewers in ____________ of sales volume and profitability. Its principal brands are Heineken and Amstel, but it also ____________ more than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale. --- --- ---- --- ----- culture organic popular term owns corporate market remain terms directly

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Well done! Here's the full article (below) Phil Heineken is one of the world’s most popular brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a market to introduce a ‘beer culture’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years. It confronts directly the challenges in many of our markets to deliver organic profit growth, but also focuses on building the long-term future of our brands and business.” Heineken is one of the world’s leading brewers in terms of sales volume and profitability. Its principal brands are Heineken and Amstel, but it also owns more than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale
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Heineken is one of the world’s most ____popular________ brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a ___market_________ to introduce a ‘beer ____culture________’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to _remain___________ one of the world’s leading consumer and ___corporate_________ brands for more than 130 years. It confronts ___directly_________ the challenges in many of our markets to deliver __organic__________ profit growth, but also focuses on building the long-__term__________ future of our brands and business.” Heineken is one of the world’s leading brewers in ___terms_________ of sales volume and profitability. Its principal brands are Heineken and Amstel, but it also ___owns_________ more than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale.
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Business English Exercise: Fill in the missing words

Due to popular demand (well, not really)...here's another Business English Exercise for you. This one is about Heineken. You need to choose which word best fits into the gap. If you want to make it easier, the words to choose from are right down the bottom. Answers in a few days. Good luck.
Phil



Heineken is one of the world’s most ____corporate________ brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a _____market_______ to introduce a ‘beer ___culture_________’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to ___remain_________ one of the world’s leading consumer and _____organic_______ brands for more than 130 years. It confronts ____directly________ the challenges in many of our markets to deliver _____owns_______ profit growth, but also focuses on building the long-__term__________ future of our brands and business.” Heineken is one of the world’s leading brewers in ___popular_________ of sales volume and profitability. Its principal brands are Heineken and Amstel, but it also ____terms________ more than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and Newcastle Brown Ale.

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culture
organic
popular
term
owns
corporate
market
remain
terms
directly

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