Miku's notebook entry: Sep 14, 2010 "Probably to avoid the social pressure that drinking with acquaintances may cause, more and more people have also been choosing to have their drinking parties online in convenient virtual meeting places provided by major brewers, or in drinking chat sessions." http://globalvoicesonline.org/2010/09/12/japan-drinkommunication-when-drinking-alcohol-is-a-social-obligation/ Why we need company when we drink even they sit behind screen...? :)