IETLS ESSAY Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? In present society, famous merchandise tend to enjoy high sales. Some pledge that advertisements are main driving forces and attribute to customers' ignorance of these stuff. In this essay I will analyse this issue to some scales. It is arguable that advertising is a good method to promote some goods. Firstly, an increasing number of companies choose well-known public figures like singers, performers, athletes, etc. as representatives of popular brands. Which easily gives rise to their followers’ purchases indiscriminately? Furthermore, some individuals buy famous stuff just because many people buy them and quite often these products turn out to be useless to them. In addition, many corporations propagate fake information due to fierce competition. Which mislead customers to purchase something they do not need at all. On the other hand, many people argue that the advertisements affect them little on buying things. It is not strange that individuals are more intelligent in distinguishing their real need with the help of mass media and internet, though which we can get more details and assessments. Besides, most people do not have enough disposal incomes to buy those famous but pricy stuff thus advertising just has minimum influence on them. On the basis of the discussions above, although advertising do have repercussions on leading some people to buy famous consumer good blindly, for most people, it is less effective. Meanwhile, stricter regulations are essential to regulate the advertising industry and protect people from buying famous but fake and useless stuff.